Die Geschichte von Portance & das Beseitigen von Störeffekten.

The story of Portance & the removal of disruptions.

My story

As a shy teenager with a lanky figure, who is also often ostracized and teased, I start regular training in a gym at the age of 16.

And without really noticing it at the time, the new sports routine very slowly changes my life & leaves a lasting positive mark on me. This is my very personal story, which ultimately also led to the creation of portance.

Already after a few weeks you can see my first progress of the strength exercises. My appearance is changing, my figure is becoming more consistent, my posture more upright. Many positive reactions from family and friends give me a previously unknown self-confidence and create unaccustomed confidence in me and my achievements. Sport in the gym and a healthy life becomes my great hobby. Since then, strength training has been an impetus for me to make positive changes, physically as well as mentally.

Corporate job, everyday & sports

Exercise routine and workout still accompany me today as an important part of life & still help me to lead a self-determined, fit & healthy life.

Over time, however, it became increasingly difficult to integrate the gym into the demanding daily routine. First the studies, then as a young professional at a corporation often on the road, almost always in stress and long working days in the office. In 2019, I then decide, as I did when I started weight training, to make a new self-awareness. I want to discover what else is inside me and realize my founder's dream. For me, a liberating decision for self-employment and the risky but self-determined life of a founder.  

Absolute focus

My goal: to unite sports & profession as best I can. The idea of a sports fashion label arises, which should be more than simple fast-fashion sports fashion off the rack. Fitness was and is the key for me to find my own way and to inspire other people. It's also about being a 'forward thinker', progressively looking ahead. Of course, there are obstacles in your way, whether at work, in sports or in everyday life. Then it needs perhaps sometimes a 'helper; a small drive, which removes the known disruptive effects. So you can also succeed 'flow', ie to be absolutely focused on the matter.

And this is exactly where we want to support you with our thoughtful sports fashion. Everything should become playfully simple, the disruptive effects of the demanding everyday life & of training we eliminate. Portance enables the optimal focus - whether at work, in the family or in sports. As the founder, I know both worlds (the demanding day-to-day job and a hard, focused workout). With Portance we want to provide you with the boost it sometimes takes to find your (true) own way. For the perfect focus, without clutter, without compromise. 

How? You no longer have to worry about unpleasant sweat odor when wearing our sports fashion, for example, or the high concentration of bacteria on the weight bench. Through our integrated Fuze biotechnology, we eliminate all that and ensure a truly pleasant and hygienic workout. A real psychological relief. And also our details like hidden gymcard slots and the magnetic sports towel ensure the right workout flow, without the known barriers & disruptors.

Our product promise

And that's our promise to you, which we aim to keep with every single product:

We understand your demanding everyday life & know all about sports & training in the gym. Our fashion allows you to finally combine both seamlessly. We take the pressure off you for an uncompromising focus on what matters most.

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