About
"Portance" - the French word for buoyancy.
Our mission is to give you a boost, to make the transition between a demanding working day and concentrated training as smooth, as easy and as fluid as possible.
Nothing should get in the way, everything should be playfully simple.But why in French? We are not French, because we are actually quite German with our demand for absolutely well thought-out functionality.
But that's not all. Portance is not just any functional clothing. Portance is also fashion in which you like to show yourself - portance is also about elegance, about a confident lightness, about aesthetics. Portance is also a look. And what could be more appropriate than a bow to the country that stands for all this like no other?
English? Sure, that would be obvious. Somehow too close. And the question: English again? (Incidentally, Auftrieb would be called "Lift", like the apple juice spritzers from Atlanta). No, Portance has more independence, originality, more meaning and sound.
Portance is the stuff of urban & innovative athleisurewear for the sports-conscious man.
